Air Ground Services Management Program

MGS AVIATION MANAGEMENT (3+2)

A study of the administration, staffing, ethics, and control techniques of modern business. Objectives, policies, functions, problems, and interpersonal relationships are studied to provide the student with an understanding of the nature of managerial work and the role of managers in today’s business enterprise. An evaluation will be done of historical and modern day theories to help the student formulate his or her most effective management style.

 MGS AVIATION ECONOMICS (3+0)

A study of application of economic theory to the aviation and air transportation industry. Students will analyze the evolution of market forces in the industry with particular emphasis on airlines, airports, and manufacturing. Concepts of air passenger demand, revenue management, price and cost study, airline global alliances, market structure, international air transportation issues, bilateral agreements and freedoms, and other relevant industry issues are examined.

The course is designed to provide the student with an in-depth knowledge of the various economic issues faced by air transport industry. Real world economic problems and issues are analyzed and discussed. Exams, projects, and presentations are analytical in nature, requiring the student to bring together a variety of economic concepts. Students will have a thorough understanding of commercial aviation upon satisfactory completion of the course.

MGS BUSINESS STATISTICS (3+0)

This course addresses social science research issues within the aviation industry. Studies involving human factors, personality, training systems evaluation, decision-making, crew resource management and situation awareness are used to illustrate not only the process, but also the outcomes that can emerge from social science research. Some of the subjects of this class are identifying a research problem in aviation, characteristics of research question, descriptive statistics in aviation research, testing the hypothesis, introduction to quantitative data analysis, reliability, validity, population versus samples, test of statistical significance, parametric and nonparametric tests.

MGS COMMERCIAL MATHEMATICS (3+0)

Commercial Mathematics presents math skills and knowledge that you can apply to solve financial problems. The course provides step-by-step guidance through sample problems and solutions.

MGS  COMPUTER SKILLS (3+1)

Students are given an introduction to computers and PC applications. Computer literacy is presented through lectures on the computer process, the impact of computers on society, emerging technologies, and hardware and software purchasing decisions. A hands-on overview of the most popular computer applications such as word processing software, spreadsheet, database, electronic mail, and Internet is provided.

MGS PRINCIPLE OF MARKETING (3+0)

This course is designed to introduce the students the fundamentals of contemporary marketing through the discussion of theoretical and practical aspects of modern marketing management and application of marketing principles to a real-world case. The course emphasizes the basic concepts of the marketing definition, consumer behaviour, and the principal marketing functions: strategy, product development, branding, pricing, distribution, communication, research, and planning.

MGS INTRODUCTION TO GROUND SERVICES MANAGEMENT (3+2)

This course gives a brief description of Ground Handling Operation at airport. Main functions Passenger Services, Cargo and Mail Handling and Load Control are presented and the link among them emphasized so the student will be able to understand the importance of coordination and cooperation among the units for operation purposes. The content covers definition and application of Passenger Services, Passenger Check-in, Baggage concept, Boarding, Passenger Types, Special Service Requirements, Handicapped Passengers, Cargo and Mail operation terminology, Load Control terminology.

MGS AIRSIDE SAFETY MANAGEMENT AND SECURTIY MANAGEMENT (3+2)

Learning of   Security Studies develops the problem-solving and critical-thinking skills needed for dealing with important issues: terrorism, information warfare, transportation security, illicit trafficking networks, corporate security, population dislocations, natural disasters, widespread epidemics, international crime, and homeland security.  This course will survey various aspects of aviation flight and ground safety program management. The comprehensive curriculum covers technical, political, and economic security concerns, as well as giving attention to international justice systems and law enforcement.

MGS REVENUE MANAGEMENT FOR AVIATION (3+0)

This course is designed to teach students general concept of revenue and finance management in the hospitality sector.  Financial Performance of the Airline Industry briefly discusses the factors affecting results, asset utilization & financial issues. Airline Financial Statements and Financial Ratios lecture familiarizes the student with the aviation industry performance evaluation criteria.  Foreign Currency & Fuel exposure chapter shows how the international funds flow nature of the industry is different and explains how the important cost item; fuel is dealt with. Sources of Finance lecture introduces the external & internal sources of financing in the airline industry.  Pricing and Yield chapters pave the path to the understanding of the reasoning behind the maximization of revenue under the demand curve concept with sales and marketing methods.

MGS INFORMATION SYSTEMS AND APPLICATIONS IN AVIATION (4+2)

The overview of management information systems (MIS) within a business context is the primary approach of the course. The essential topics: MIS theory and practice as they relate to management and organization theories; current trends in MIS; managerial usage of information systems; computer hardware, software, and telecommunications; functional information systems; systems development process; the role of microcomputers and the inherent management problems involved in the implementation and control of such systems.

MGS AIR PASSENGER BEHAVIOUR AND COMPLAINT MANAGEMENT (3+0)

An analysis of the socio-psychological foundations of consumer behavior including personality differences, needs and wants, status symbols, social change and mobility, and fads and fashions. Consumer spending and saving habits, product preferences, leisure-time patterns, shopping behavior, and motivation research also are examined for their impact on advertising, selling, and marketing management. The course also concentrates on managing the expressed articulations of dissatisfaction of consumers; solve and convert aroused dissatisfactions to build a strong bond.

MGS AIR CARGO MANAGEMENT (3+2)

 The aim of this course is to understand the importance of Air cargo services in the economy and is obtain to be understood of the components of Air cargo. The major components of Air cargo are the structures of forwarders, airlines and custom authorities, processes, practices, regulations and terminologies. At the same time, the other important goal of this course is to put practical and theoretical issues together.

MGS AVIATION LAW AND REGULATION (3+0)

The course emphasizes the branch of law and regulation that concerns aviation operations. Beginning with regulatory authority and source, the course develops an understanding and awareness of both the direct operational aspects of regulations and the commercial considerations that they demand. The implications of the Civil Aviation Act, Civil Aviation regulations and orders on such operations are described.

MGS GROUND OPERATION MANAGEMENT (3+2)

This course gives a brief description of general weight and balance awareness covering terminology, definitions of terms, operational codes, abbreviations, aircraft balance principles, consequences of improper aircraft loading, aircraft structural load limitations, unit load devices, bulk hold loading, load sheet, NOTOC (Notification To Captain), Loading Instruction Report and Loading messages.

MGS CORPORATE COMMUNICATION (3+0)

This course provides students with a broad understanding of all the disciplines that may fall within the corporate communications functions. To course specifically teaches how to strategically use a wide range of channels and tools to analyze and define the distinctiveness of the business, to help shape, promote and protect a company or organization’s message, stakeholders and reputation within the perspective of theoretical and practical approaches.

MGS DANGEROUS GOODS AND SERVICES (3+0)

 This course gives a brief description of Dangerous Goods Regulations and awareness regarding functions provided at the airport. The contents cover general philosophy, labelling and marking, storage and loading procedures

 MGS CATERING MANAGEMENT (3+2)

This course emphasizes industry standards, practices, and terminology as they apply to off-premises and banquet catering. It provides comprehensive coverage of all essential aspects of contemporary in-flight food service operations, including: contract management, airline/caterer interface, passenger behavior and appetite, onboard equipment and facilities, quality assurance, food safety and sanitation.

MGS AIR PASSENGER HANDLING MANAGEMENT (3+2)

 This course gives a brief description of passenger check-in policies and procedures. The contents covers passengers requiring special handling, passenger ticket, free baggage allowances, Dangerous Goods Regulations, cabin seating considerations, security regulations, handling and boarding of weapons, Load Control consequences, coordination, and procedures about Departure Control System.

MGS E-TICKETING (3+0)

Electronic ticketing allows computerized storage of a passenger’s flight coupons by an airline. Instead of printing flight coupons the information is sent to the airline and stored in a database until the passenger checks in for his flight. This course is designed to give a comprehensive understanding of electronic ticketing, including guidelines for electronic ticketing, e ticket itinerary receipts, and recent enhancements.

PROGRAMME ELECTIVES

MGS TECHNOLOGY AND INNOVATION MANAGEMENT (3+0)

The objective is to provide the knowledge to enable managers, technologists and researchers   who work in environments where technological innovation can potentially change the rules of the business and organization, to provide a thorough understanding of the strategic importance of innovation and technology in business strategy as well as of the many different challenges facing managers responsible for the long term development of their business. In particular, the programme develops the ability in students to deal with the many different aspects of the technology, innovation and implementation processes which a firm needs to consider in order to successfully manage its intellectual assets, catching-up strategy and to gain competitive advantage through the effective technology and innovation management.

MGS STRATEGIC MANAGEMENT (3+0)

Strategic management is about running the total business enterprise. It seeks to understand the challenges and the environment in which the business operates, the direction the management intends to head, the strategic plans to for getting the enterprise moving in the intended direction and the tasks of implementing the chosen strategy successfully. This course aims to equip the student with the core concepts, frameworks, and techniques of strategic management, which will allow to understand what managers must do to make an organization to achieve superior performance.

MGS TOTAL QUALITY (3+0)

This course will provide the student with the underlying principles and techniques of Total Quality Management (TQM) with emphasis on applications to the organizations. The course  will develop a working knowledge of the best practices in Quality and Process Management. Students will learn to view quality from a variety of functional perspectives and in the process, gain a better understanding of the problems associated with improving quality, also quality tools utilized in service and environment. The course aims to impart knowledge on the quality management process and key quality management activities. Specifically it aims to: Compare and contrast the  tools used in quality management, understand the concepts of customer’s value, discuss the emerging tendencies toward global competitiveness, to review and develop six-sigma management and its tools. Demonstrate how to design quality into product and services, describe the importance of developing a strategic plan for Total Quality Management and discuss the importance of “benchmarking”, as a means of identifying the choice of markets

MGS TERMINAL MANAGEMENT (3+0)

This course gives a brief description of terminal management. The contents covers terminal signs, baggage systems, ground handling and passenger handling, emergency response and crisis management, terminal safety, announcement systems, terminal capacity and improvement, passenger rights, and passenger complaints.

MGS E-COMMERCE (3+0)

The course provides the tools to design and implement a comprehensive e-business strategy that strives to fully integrate information technology applications. The course also aims to create a top level of business plan for an online business and to learn how to attract investors and launch a business in Internet..The focus is primarily on management issues rather than the technical side of business.

MGS RAMP MANAGEMENT (3+0)

This course gives a brief description of ramp management. The contents covers Dangerous Goods Regulations, Marshalling, Anti Icing, De Icing, Push back, cleaning, Loading and unloading, ground Equipment Systems, unit loading device, safety and transfer of disabled passenger.

MGS INDUSTRY AND LABOR RELATIONS IN AVIATION (3+0)

The course emphasizes the vital link of the air transportation in the nation’s economic infrastructure. The course specifically covers the following topics; length of negotiations in the sector, strike and non-strike work actions, regulations and deregulations of airline industry etc…

MGS ORGANIZATIONAL BEHAVIOUR (3+0)

Organizational behavior is the scientific study of the behavioral processes that occur in work settings and how individuals relate in the workplace, how group and organizational structures affect individual behavior. The course will provide students with a foundation of fundamental skills they will need for understanding/diagnosing and managing organizational behavior. Topics include employee perception, motivation, satisfaction, understanding management of teams, managing conflict, and negotiation, analysis of the dynamics of organizational culture, change, and stress.

MGS CURRENT ISSUES IN AVIATION (3+0)

The course emphasizes rather than focusing narrowly on a particular function of an aviation enterprise, it will be build on analyzing every aspects of aviation sector together throughout to observe and evaluate the big-picture for success. To achieve these purposes, the course will evolve around theoretical and practical base simultaneously. The course will be supported by academic researches, media and aviation websites.. The practical part is all about acquiring deep insights into the determinants of business success from specific cases; Consolidation in Europe, The impact of hub buster new generation aircraft on business models, EU-US aviation trade confrontation issues, Problems in the Aviation service value chain and recent developments in the aviation field of Turkey.

NON-PROGRAMME ELECTIVES

MGS FOREIGN LANGUAGE (3+0)

The course is determined with selective foreign languages such as Spanish, German, Italian, French, Russian, etc…Students will practice pronunciation of sounds that are difficult for foreign speakers. Students will work on improving their hearing and understanding of spoken and written languages. Students will study conversational techniques and practice these techniques through structured dialogs.

 MGS CRISIS MANAGEMENT (3+0)

The course examines contemporary theories and practice in preventing and managing crisis. The course provides students with fundamental understanding of risk, effective communication models, crisis management principles, strategies, tactics, public opinion researches and media relations.

MGS PROJECT MANAGEMENT (3+0)

The course examines the organization, planning, controlling of projects. The chosen topics provide practical knowledge of project scope, schedule and resources. The concepts are applied through team projects and tutorial.

MGS MEDIA AND ADVERTISING (3+0)

The course enables students with an understanding of the role of advertising in a free economy, and its place in the media of mass communications. The study of advertising appeals, product and market research, selection of media, testing of advertising effectiveness and organization of the advertising profession are the following topics of the course.

MGS ENTREPRENEURSHIP (3+0)

The course is designed for to teach the all aspects of starting a business. Student will gain the skill to identify the potential of creating a business and marketable product/idea. The main areas of focus are: learning the basics for ownership and operation of businesses, starting and financing a business with feasible business plan, learn from community small business owner relationships

MGS CONTEMPORARY ISSUES IN FINANCE AND ECONOMICS (3+0)

This course provides an introduction to the theory, the methods, and the concerns of business finance. The main topics include; operation of financial system, the time value of money, financial statement analysis, effective policy decisions in terms of financing, investment and dividend.

MGS SOCIAL RESPONSIBILTY AND ETHICS IN MANAGEMENT (3+0)

The course provides a comprehensive inquiry into the major components of social responsibility and study of moral and ethical issues that relate to problems in business. Focus will be on the economic, legal, political, ethical, and societal issues involving the interaction of business, government, and society. A part of the course will proceed  mainly on theoretical discussion of practical issues, dilemmas, and case studies.