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The period we live in compels to change all hegemonic relationships and institutions, shatter values and habits that we know, and break the rules. The authoritarian structures created by mass media and hegemonic content producers, which are the sources of a centralizing power shaping social life, are losing their power. In a digitalized communication environment, all social ties are loose or broken; life forms are transformed as well as all the values we know are upside down.


“Digital Communication Impact Conference” aims to bring together studies analyzing all changes in social life in the light of new developments brought by digital communication technologies, without limiting them to mass media only. The change is not one-dimensional and digital communication affects social field as well as professional media practices, and also have led us to rethink classical communication theories. Therefore, in order to understand these developments from a holistic perspective, we need to analyze and interpret theoretical, professional and social impacts of digital communication.


The world-wide spread of digital communication tools has provoked radical changes in how individuals, organizations, communities and societies communicate with each other. Also new communication practices have emerged such as quick and instant communication, horizontal organization, the hybrid use of communication tools, the growth of interaction and information access. Real and virtual worlds as well as public and private spheres have been intermingled; a new perception of time and space has been formed in the digital universe, leading socialization and identity construction over social networks. The effects of digital media in social life have led us to question the given theories and the emergence of new concepts in communication studies. Researchers seek answers for the following questions: “How do digital media affect communication processes?”, “What are the dimensions of socialization in digital communication?”, “How does the use of digital media affect politics, economy, society and culture? ” etc. Digital communication studies are mostly based on empirical research conducted in a wide range of interdisciplinary approaches and use conceptual frameworks extremely diverse. These studies on digital communications intend to explain digital communication phenomenon referring to concepts generated by social sciences in general; communication science in particular. The conference will give place to papers discussing or summarizing theoretical approaches specific to digital communications, questioning online research techniques and communication theories in terms of digital media and intending to develop new theories and concepts regarding digital communication.


Alongside theoretical studies, vocational dimension and impact of digital communication is one of the main themes of the conference. Today’s mass media institutions face changes with technological developments in digital communication platforms, in all practices, from production to transmission of media content.  Especially the emerging social networks and social media developments have shaken the dominance of mass media; so it is necessary to reconsider traditional media in the light of new digital innovations. The production and consumption of media content gained another dimension with interactivity and speed of digital media as the modes of production of newspapers, magazines, film and television as well as the professional practices are changing. Traditional media are forced to adapt new transmission models due to the growth of new communication technologies. Also, the way of reaching information is changing; thus, instantaneous content production affects professional practices, qualities of producers as well as media products, and these aspects are moving away from the oldest known forms. The conference conveys the scope of this transformation, including all components of media industry, the whole process from production to distribution of content.


Another dimension of the conference is to grasp and classify the social impact of digital communication. The conference aims to gather new contributions to interdisciplinary digital media studies, academic and sectorial analysis on sociological, psychological and cultural impacts of communication strategies developed by content producers to communicate with internet users. In particular, our purpose is to make sense of the habitat constructed by digital media and to measure the size of its effects. How digital media users’ social identities, behaviors and cultural productions and dynamic,  innovative as well as interactive, individual and web structure of cyberspace influence and change the social structures is an important issue. In addition, social media, which are considered as tools of social transformation even revolution, should be evaluated from a political economy perspective in order to explain how social media construct power-citizen relationships, and also to understand surveillance and activism issues. Individuals, consumers, citizens and groups, followed by capital groups and states, are expanding their impact on social life day-by-day with their uses and consumption habits and participative communication styles. Besides, subcultures, counter cultures and communities which are involved in digital platforms to the extent of digital divide and interact with each other, divided or articulated, show their faces in cyberspace. In the light of interdisciplinary studies, the macro and micro impacts of digital communication should be analyzed and understood.


Papers should address the following issues, but not limited to, concepts and theories widely discussed in social sciences and communication science:


– Theories of Network Society

– Digital socialization, virtual communities, digital natives

– Digital media and youth studies

– Digital communication and language

– Digital communication and gender studies

– Digital communication and daily life studies

– The political economy of digital media

– Digital communication, individuality, identity construction

– Digital communication and surveillance society

– Digital media and technological determinism

– Digital communication and class theories

– Digital communication and agenda setting

– Digital communication and social capital

– Digital communication and audience theories

– Digital communication and politics, democracy, public sphere,

– Digital activism

– Digital communication and visual studies

– Digital communication and cultural imperialism

– Online research methods

– The changes in traditional media

– Online Journalism

– Online journalism practices and ethical issues

– Mobile media

– Social media

– Digital public relations and advertising

– Digital marketing

– Digital consumption

– Media convergence